Emirates invests £40m in fine wines in 2023

Emirates is introducing a new array of exceptional wines onboard global flights in 2024, as 2023’s investment into wine and champagne tops £40 million.

Emirates is introducing a new array of exceptional wines onboard global flights in 2024, as 2023’s investment into wine and champagne tops £40 million. As part of a continuous and concerted investment into the onboard experience, Emirates boasts the most extensive wine cellar of any airline – currently owning approximately 6 million bottles of fine wine.

 

New fine wines onboard Emirates

In the coming months Emirates will introduce a selection of the finest white Burgundy wines, including prestigious Premier and Grand Crus, as well as some exceptional red Burgundies.

They are also planning to introduce several First Growths from Bordeaux in the coming years, from the renowned estates of Château Mouton Rothschild, Château Margaux, Château Haut-Brion, Château Cheval Blanc, and Château d’Yquem. First Growth refers to the topmost level of the Bordeaux Classification of 1855, where châteaux were graded on their quality, price and reputation, as requested by Emperor Napoleon III.

Currently Emirates offers 36 different varieties of French wines and Champagnes onboard their aircrafts.

 

The stringent criteria for wine selection on these flights includes a highly detailed process, choosing wines that are known to excel both on the ground and at altitude, continually testing the results – So only the best of the best make the cut and their current holdings include vintages that date back decades. Bordeaux wines designated for Business Class undergo a minimum ageing period of 8-10 years, while those for First Class receive a minimum of 12-15 years of ageing, all of which occur in professional facilities. Wines are selected strategically so that every wine you see on an in flight menu is mature and ready to drink.

In Business and First Class, Emirates will continue its wine selections into six regions: the UK and USA, Europe, Africa, Middle East, Australasia, and Asia – This approach will mean that the wines offered on every flight will be closely aligned with the taste preferences of those on board.

Over the last 2 decades, Emirates has invested close to £1 billion into its wine programme.

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