Most wanted wines in Asia
Château Lafite Rothschild was the most searched for brand in Asia last year, topping merchants’ searches in China, Hong Kong, Macao and Japan. Lafite 2018 was the most viewed wine of all – This is according to data from the Liv-ex exchange.
Overall, merchants’ focus has remained narrowly centred on the Bordeaux First Growths, and recent vintages post-2010.
Only two non-Bordeaux labels featured among the top ten – Burgundian Domaine Leflaive Montrachet Grand Cru (7th) and Opus One from Napa Valley (10th).
However, some markets, such as Singapore and South Korea, which have become increasingly important fine wine hubs, have departed from the overall trend.
For instance, wines from Burgundy (FRANCE) and California (USA) were the most viewed in Singapore. An Italian wine, Brunello di Montalcino, also made it into the top ten searched labels.
The list in South Korea was dominated by Burgundy, which accounted for six out of the ten spots. Champagne was also present with Krug and Jacques Selosse Millesime. Bordeaux made up just two of the spots, with Lafite Rothschild and Château Haut-Brion.
As the year unfolds, the shifting secondary market landscape in the Asia-Pacific market will undoubtedly see more opportunities being created from all regions.
