Whisky market lags while Tuscan giants hold steady for fine wine

Recent reports have highlighted a slight dip in the secondary market for rare whiskies – after a record run – but there remains steady demand for Tuscany's leading Super Tuscans and Brunellos.

Rare whiskies were notable laggards among ‘passion’ investments tracked by global consultancy group Knight Frank in 2023, a new report has said. The Knight Frank Luxury Investment Index, tracking 10 collectibles including wine, cars, whisky and handbags, dipped 1% last year, said Knight Frank’s Wealth Report 2024, published in March.

Its sub-index for rare whisky bottles dropped 9%, although it has increased by 280% over the past 10 years.

Some whiskies in the index still rose in price last year, said the report, suggesting an uneven market performance. Top UK merchants have reported that rare whisky prices rose 13% on average in 2023. Knight Frank also surveyed more than 600 ‘private bankers, intermediaries, wealth advisers and family offices’ working with ultra high net worth individuals (UHNWI). When asked which passion investments were becoming more popular with clients, wine and whisky ranked third and fourth respectively, behind only art and classic cars.

‘Joy of ownership’ was the primary motive for ‘investments of passion’, and luxury collectibles made up 20% of UHNWI portfolios on average. Knight Frank also said the number of UHNWIs – those with a net worth of at least US$30m (£23.4m) – rose 4.2% globally last year.


New Super Tuscan releases

With top wines from Tuscany and Piedmont recently having hit the market, Decanter reports on the secondary market performance of these Italian gems.

Sassicaia was the most traded wine brand by value on Liv-ex on the release of its 2021 vintage at the end of February. Data from Liv-ex suggests some top Italian wines have been some of the most reliable wines across the entire market – Especially across the top four names Tignanello, Solaia and Ornellaia. (See below)



Source: Decanter

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